NUTRAINGREDIENTS-USA.COM EDITORS SPOTLIGHT

Under new strategy, Güdpod to focus less on sports nutrition, more on office workers and post-surgery patients.


Güdpod, the start-up behind a supplement dispensing appliance, is shifting its business strategy by focusing on two new target audiences.


Güdpod came to market in 2016, debuting at The Arnold Fitness Expo, counting on increased consumer demand for sports nutrition products. It also came to market relying heavily on a licensing model, inviting dierent brands to collaborate and make their own products that t into Güdpod’s mixing system.


How the machine works: Once the pod is inserted, a cup lled with a liquid of choice in placed into the machine. With the press a button, a blending hub extends out of the bottom of the pod and the contents of the pod spill into and are mixed into the liquid. If the Keurig and similar devices like Nespresso are brewers in a pod, then the Güdpod is a blender in a pod.

Under the leadership of a new CEO, supplements industry veteran Christopher Rohde, the company will shift its positioning and target audience.

“One key area is that we’re focusing on the chronic illness space where people have nutritional needs,”

Rohde told NutraIngredients-USA. To meet this target audience, the company hopes to partner with brands already in the space, such as Abbott Nutrition or Nestlé’s medical foods arm. The other area will be oce coee service, where Keurig had its start in its early days.


How the machine works: Once the pod is inserted, a cup lled with a liquid of choice in placed into the machine. With the press a button, a blending hub extends out of the bottom of the pod and the contents of the pod spill into and are mixed into the liquid. If the Keurig and similar devices like Nespresso are brewers in a pod, then the Güdpod is a blender in a pod.

Under the leadership of a new CEO, supplements industry veteran Christopher Rohde, the company will shift its positioning and target audience.


“One key area is that we’re focusing on the chronic illness space where people have nutritional needs,” Rohde told NutraIngredients-USA. To meet this target audience, the company hopes to partner with brands already in the space, such as Abbott Nutrition or Nestlé’s medical foods arm. The other area will be oce coee service, where Keurig had its start in its early days.


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