FOR IMMEDIATE RELEASE
Güdpod Corp. and Glanbia Performance Nutrition Poised to Shake up Protein Shake Market
Pod-based delivery system innovator and protein market leader sign letter of intent, launch search for retail partner
Newburgh, NY, September 4, 2018 – Güdpod Corp., developer and manufacturer of a revolutionary pod- based functional beverage system, and Glanbia Performance Nutrition, the world’s number oneperformance nutrition business, have signed a letter of intent to partner on bringing to market the functional beverage technology featuring Glanbia’s well-known brands such as Optimum Nutrition, BSN, thinkThin and Amazing Grass. As part of their joint effort, the companies are currently identifying qualified retail partners.
The move will pair Güdpod’s advanced, multi-patent protected pod-based delivery system and Glanbia’sbranded, premium quality powdered whey protein, amino acid, pre-workout and post-workout recovery products. It combines the convenience of an advanced pod-based system with the market leader in branded, premium protein products to make delicious nutritional shakes at home or at work without the clean-up and storage issues typically associated with the process.
“As the market leader in whey protein, we understand what our customers need and want in anutritional shake, and quality ingredients and convenience are at the top of the list,” said DavidStrickland, chief commercial officer at Glanbia Performance Nutrition. “We see this pairing with Güdpod as a great way to deliver both to a broad spectrum of consumers from body builders and performance athletes to weekend warriors – really, anyone looking to add the benefits of lean protein to their diet ina delicious and convenient way.”
“More people in the U.S. take nutritional supplements every day than drink coffee, so we believe the market potential for offering recognized and trusted branded ingredients alongside a revolutionary pod-based functional beverage delivery system is substantial,” said Gian-Carlo Ochoa, Ph.D., founder and executive chairman, Güdpod Corp.. “Working with a nutrition powerhouse like Glanbia, and offering consumers their proven protein brands through our Güdpod delivery system, is a great start.”
In addition to working together to create Glanbia branded pods featuring the company’s premiumproducts, the two companies have launched a search for retail partners interested in tapping into the $84B global vitamin, mineral and supplement (VMS) market1. Retailers that want to learn more about the opportunity to work with Güdpod and Glanbia on this project should contact firstname.lastname@example.org.
Similar in concept to a single serve coffee system that uses brewer-pods, Güdpod pods are a miniature blender-in-a-pod; the blades are actually in the pod. When inserted into the Güdpod machine, the pod descends and opens, releasing the ingredients directly into a drink. Blender blades then mix the ingredients to perfection in about 40 seconds. Güdpod take the mess out of making nutritional beverages because the blending system is self-contained within the pod; there are no blades, blending container or rubber gasket to clean up. Güdpod can be used with any liquid – such as water or any kind of milk or juice – and the pods are recyclable.
Additionally, Güdpod can be used for all kinds of nutrition or functional beverages featuring a variety of ingredients including vitamins, probiotics and enzymes. Pods can hold up to 35 grams of powder, which is more than the average scoop of protein powder. It also can work with gels and concentrates, which further expands the ability to create customized ingredient blends. Güdpod is protected by five U.S. utility patents, one Australian patent, one Asian patent and one E.U. patent.
For more information about Güdpod, including user testimonials, visit: www.gudpod.com/ For a product demonstration, click here: www.youtube.com/watch?v=mhoLBoYhGzQ
About Glanbia plc
Glanbia plc is a global nutrition company, grounded in nature and science and dedicated to providingbetter nutrition for every step of life’s journey.
Glanbia plc has deep roots in the dairy industry and has become the world’s leading producer andmarketer of quality performance nutrition products supporting active lifestyles. Its success as a global provider of innovative nutritional solutions is supported by significant investment in research and development.
With total group turnover of €3.87 billion in 2017, 6,600 employees and a presence in 32 countries worldwide, Glanbia’s vision is to be one of the world’s top performing nutrition companies, trusted toenrich lives every day.
For further information on Glanbia, visit www.glanbia.com.MEDIA CONTACT INFO:
Güdpod: Cynthia Rohdecynthia@rohdecommunications.com
1. Schmidt, C. (2014). The rise of protein in the global health and wellness and supplement arenas. Examining the global protein surge. Presented at Euromonitor International Protein Trends and Technologies Seminar, Arlington Heights, ILL.